Transmission Shop Inc. of Golden Valley, known to regulars simply as TSI, is part of a small franchise based in the Minneapolis/St. Paul area. They specialize in transmissions, but can also do a vast array of other repair work on car engines, motorcycles, and boat motors. Previously, TSI’s only online presence was in the form of a basic web page featuring a phone number and address, which was launched around 2004.
Taking the existing TSI identity, following corporate guidelines, a formal color palette was introduced along with a set of complimentary icons that can be used for a variety of promotional activities. A single-page, responsive website was built which highlighted the shop’s main services, provided reviews and a gallery of some of their more interesting vehicle repair projects, reviews from social media, and a quick and easy way to book an appointment.