Schwarz Top Shelf Cat Food

The goal of this project was to create a light brand, simple packaging, and a set of adverts for a luxury brand of dry cat food. Inspired by luxury consumer products and high-end liquor, the result is a brand that is sophisticated, products that are elegantly and thoughtfully packaged, and advertisements that are aimed at consumers and business professionals who demand only the absolute best for their cat.

Read about the devleopment process of this project here.