Electric Safety Video

In April 2016, a school bus filled with children was driving to a Future Farmers of America competition in rural Colorado. A late-season snowstorm was raging at the time, and the heavy snowfall caused electrical lines near the road to break, falling onto the school bus and causing a fire on the road.

This video tells the story of the incident, and the fast response by the local electric company, which helped avert disaster. The video uses live interviews with the people involved in the incident, cut with an animated reenactment of the event. The animation assets were carefully crafted to match actual events, taking stylistic cues from television series South Park which is set in the same area.

Video produced by Lumenati